Home is where the Heart is

Approximately 86% of India’s urban population, constituting Base-of Pyramid, needs affordable homes today. Roughly 50 million units will be required by 2030. At present many of these people live in ‘informal settlements’ in rental or ownership accommodation where there is no security of tenure, civic services are poor and the home asset is not ‘mortgage-able’ in the formal space. This leads households into a vicious cycle of poverty. Numerous studies have proved that at least 2/3rd of people currently living in ‘informal homes’ can afford to buy a home in the, ‘slowly but steadily growing’, formal affordable housing market. A substantial portion of these people need assistance to navigate the complex process of home ownership. An entity that can work on a ‘social enterprise’ mode is therefore absolutely essential to provide this hand-holding.

Griha Pravesh is our housing facilitator that enables potential affordable IMG_0286home buyers in getting prepared for home ownership and in navigating the process from selection of a property, accessing housing finance through to taking the first step over the threshold of their new home. Griha Pravesh seeks to make it easier for base-of-pyramid clients in realizing their dream for home ownership. To understand how Griha Pravesh works read below the story of one of the beneficiaries Mr. Vinod Tiwari who fulfilled his dream of owning a house with Griha Pravesh’s help and here’s his experience in his own words:


When I came from Madhya Pradesh to Ahmedabad, the sky above and the earth down were my residence. I started my business in Amraiwadi area where I used to sell clothes on the roadside and in the evening I used to sleep at the same place hence my the address of my business and home were the same. Slowly slowly I rented a house, but after every 11 months we had to vacate the house and find a new place. These time became stressful and also affected the education of my children and so finally I decided to buy a house of my own, it may be small but it will be in my name. I started searching for houses but I faced challenges because of pricing and loans. After some time it looked to me that I will never be able to buy my own house as I didn’t have enough documents for availing loan.

When Griha Pravesh kept a stall in Amraiwadi area I visited the stall. I became a IMG_0043member of the company and they started showing me houses as per my budget. I selected a house in Vatva – Gairatpur area which I booked and my loan process was started and in Gruh – Finance my loan was Pre-Sanctioned. On the day of filling the bank processing fee due to immediate work I had to go to my village and use the money I saved for the processing fee. When I submitted the check for fee on Monday it bounced and my loan was rejected. My happiness vanished into thin air. But, the Griha Pravesh team gave me consolation and started working on my loan again. With their efforts my loan was passed and I think that if the company wasn’t there I would not have been able to fulfill my dream of my own home as the strength, inspiration, information and help that I required my own people would be unable to provide it. ______________________________________________________

Started in November 2011, Griha Pravesh working in cities of Ahmedabad and Surat has reached more than 32,000 people till date, has 932 members and has helped 250 members to book their own homes. In the future with Griha Pravesh we aim to  to aid as many people as possible the dream of own-house of the low income section of the society. Given below are the contact numbers for Griha Pravesh, if you are interested and do spread the word:

  • Ahmedabad – 8980007833 (Isanpur), 8980002607 (Bapunagar)
  • Surat – 8980001208

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s